It is really hard to find a good that suits both your needs and budget. Especially in China, it is easy to find a cheap product, but you will definitely doubt about its quality. Maybe you can find some local brand product exceeds other import product within the lower price range. however, those low price sometimes come from intellectual right pirate, low-wage workers and the damage of our environment.

/*It is meaningless to read if you are not Chinese.*/

In economics, there are 4 categories of market structures which are perfect competition, monopolistic competition, oligopoly, and monopoly. Expect monopoly market, which customers have no choice, and perfect competition, where products have no difference, the other two more or less need you to acquire some techniques to get the product that really satisfies you.

Selection technique within Monopolistic competition

Monopolistic competition characterizes an industry in which many firms offer products or services that are similar, but not perfect substitutes. It is not hard to select products from such market cos the differentiates between products. what you need is to do enough preparation like study the market and know your demand well. here we use wireless earbuds as an example to explain.

Roughly know about products on the market

When we select a product, for instance, wireless earbuds, we can google “best wireless earbuds this year”. Then you will find quite a lot webs provide a product list where it racks the latest products on market with the price, configuration, user review and much other information clearly shown on behind. Reading those articles will help you have a basic understanding of the market.

Understand your demand

A mature product has its own target market. If you don’t know your demand, oceans of products on the market will dizzy your eyes. Some earbuds provide great compatibility to your smart devices, like Airpods for Apple, Pixel buds for Google; if you are an audiophile, Sennheiser Momentum Ture Wireless provides you with the best voice quality; Jabra has a long history doing telecommunication devices, so if you pursue an earbud for making calls, Jabra 75th will be a great choice. Knowing your specific demand helps target your dream products more precisely.

Familiar with brands

As we mentioned ahead, every brand has its target market. you can have a quick search of best brands for earphone or alike, helping you comprehend the brands. And you can have a deep research on the history of brands, and different levels of products within the brand, like low-to-medium-end products, flagship products.

Then you may go to youtube or some blogs to check its product reviews. There will be plenty and most in detail. Compare their prices, and if possible, go to a retail store to try in flesh. If you are not in a hurry, then wait for a period of time, maybe 3 months or even longer, observing the market and understand your true need. This will reduce the possibility of regretting your shopping. All those steps have done, then buy.

Market structure between perfect competition and Monopolistic competition

No perfect competition market existing because of the difference between products. low entry barrier made oceans of similar products, for example, cosmetics, clothes, restaurants, on the market which make you dizzy when choosing. here, we use the example of clothes to show how to shop in a market structure between perfect competition and monopolistic competition.

First of all, you will have an abstract idea. i.e. you want to prepare a new long down coat for the coming winter. As you are not a rookie shopping a down coat, you are highly possible to know the colour, styles and price bracket that suit you well. However, even if you have a very clear image of the clothes, it will still be hard to find one exactly matches your imaging one, even with help of the powerful search engine.

When online shops and the search engine can’t provide enjoy help, going directly to the mall shall be an alternative. However, the selection of a suitable business area is a key to get what you want, plenty of choices with affordable prices, such as, Xujiahui|Huaihai Road in Shanghai, Sanlitun in Beijing, Seibu|Ginza in Tokyo. If you want to save money, it is a must to study the discount activities of each shopping malls and brands. Seizing the correct time, you will get an unbelievable bargain.

Before you knew well about the market, I recommend you choose products from brands with a good reputation. Products from Japan, Europe and other developed countries normally have a stricter regulatory system than mainland China. however, you still need to be careful enough to avoid buying fakes. As in China, fakes are overwhelming. Although some brands are not well-known in China, they are recognized by overseas. You may learn those from google by using English.

If you are worried about which style matches you best, fashion magazines might be a nice reference. Japan has done a great job in this regard. There are magazines targeting people of all age groups, different styles, and genders. You will find a style that suits you.link Referring to professional opinions helps you filter out some fine products from a large number of products.

In present, there are plenty of brands not only produce fabulous products but also shoulder the responsibility of environment and society. They choose organic materials do not exploit labours and so forth. These concepts can see the spirit behind a brand.

DIY & Customization

If you do not find a product that satisfies you anyway, choose DIY or custom!